DAS_Lab 大森设计

HEYTEA Store at the Mixc

HEYTEA Store at the Mixc
© Feng Shao

HEYTEA STORE AT THE MIXC

Das Lab

ARCHITECTS
Das Lab

PRINCIPAL DESIGNER
Jingze Li

CLIENT
Heytea

MANUFACTURERS
Owen欧恩利, 上海朵颐新材料科技有限公司, 佳盟人造石, 无锡市爱格美丽玻璃, 精钢世家

DESIGNER
Xie Zheng

PHOTOGRAPHS
Feng Shao

AREA
295 M²

YEAR
2019

LOCATION
Jinan, China

CATEGORY
Coffee Shop, Interior Design

Text description provided by architect.

Human DNA is a dynamic structure composed of two strands that coil around each other. From microcells to the macro world, it's such a cycle that enables the continuation of human life and spirit.

HEYTEA Store at the Mixc
© Feng Shao
HEYTEA Store at the Mixc
© Feng Shao

It also explains the existence of crop circle, vortex, and galaxy, where the inward spiral movement leads to the reconstruction of outward order.

How to reinterpret this phenomenon through space and to think outside the box of contemporary art has become a new theme that DAS Lab and HEYTEA work to explore.

HEYTEA Store at the Mixc
© Feng Shao
HEYTEA Store at the Mixc
© Feng Shao

The part is the core of the design— an asymmetric circular structure that spreads in spirals. Through the insertion of such an arrangement, the surroundings are forced to reorganize various spaces with distinct forms, which create diversity beyond the scale and convey the core value of the brand with rich spatial experiences.

The new order exists in parts and coexists with experiential behaviors, trying to show people a state in progress.

HEYTEA Store at the Mixc
© Feng Shao
HEYTEA Store at the Mixc
© Feng Shao
HEYTEA Store at the Mixc
© Feng Shao

This idea is also derived from the constraints of the site, where the two entrances rigidly cut the circulation.

Therefore, we embedded the circular spiral structure into space, which effectively neutralized the problem while emphasized people's feelings as the coexistence in the space. In this project, "Inspiration of Tea" is not merely a declaration from HEYTEA.

HEYTEA Store at the Mixc
© Feng Shao
HEYTEA Store at the Mixc
© Feng Shao
HEYTEA Store at the Mixc
© Feng Shao

Through the connection between the parts, a new order naturally comes into being, which in a sense is an unintended response to "inspiration."

On this basis, we screened functions and left extra space to give people more freedom for physical behaviors, encouraging them to find out the commonalities between the public and the core value of HEYTEA more freely.

It would be meaningless to stack up materials or seek for the exquisite craftsmanship of details if the design concept was set aside.

HEYTEA Store at the Mixc
© Feng Shao
HEYTEA Store at the Mixc
© Feng Shao

DAS Lab and HEYTEA reached a consensus that materials need to represent a specific emotional context and support the concept to construct a perceptible venue.

Taking end-user experiences as the carrier and brand communication content as the core, we help the brand to build an emotional connection with young consumers quickly.

HEYTEA Store at the Mixc
© Feng Shao


HEYTEA Store at the Mixc
© Feng Shao
HEYTEA Store at the Mixc
© Feng Shao


HEYTEA Store at the Mixc
© Feng Shao
HEYTEA Store at the Mixc
© Feng Shao
HEYTEA Store at the Mixc
© Feng Shao
HEYTEA Store at the Mixc
© Feng Shao
HEYTEA Store at the Mixc
© Feng Shao
HEYTEA Store at the Mixc
© Feng Shao


HEYTEA Store at the Mixc
Concept generation & plan
HEYTEA Store at the Mixc
Details


HEYTEA Store at the Mixc
Axonometric
HEYTEA Store at the Mixc
Axonometric

DAS_Lab 大森设计
T +86 21 5418-0800
DAS_Lab 大森设计
F18, Zhao Feng Global Building.No 1800 Zhongshan W Rd,Shanghai, China 上海市徐汇区中山西路1800号兆丰环球大厦18E