Deus Ex Machine Store

Deus Ex Machina, a famous brand of Australian origin whose products are geared towards motorcycles, surfing, and fashion in the post-modern world, chose São Paulo to house its first store in Brazil.

Recently opened on the traditional Avenida Rebouças, the project signed by the architecture firm Meireles+Pavan, was responsible for the revitalization of an old residence of the architect Oswaldo Bratke.

Anyone familiar with the brand's style knows that fashion and design mix between the modern and the old, in addition to the proposed lifestyle that has a great connection with nature and adrenaline. 

It can be said that the “mood” is based on the brand's proposal, as are other offices around the world, but it contains its own identity, mixing structures, coatings, and other existing elements.

There are elements with organic curves, wooden floors and furniture, and lots of greenery that are present both in the vast external vegetation and in the painting of the internal walls.

The neutral, natural, and rustic environments make the decoration, in turn colorful, stand out.

In general, the project is focused on the visitor's experience, the environment provides the feeling of coziness of home, the air of nature, a bold and industrial touch, in addition to small surprises present in every detail.