Studio Arthur Casas

H.Stern New York

H.Stern New York
© Ricardo Labougle

H.STERN NEW YORK

Studio Arthur Casas

ARCHITECTS
Studio Arthur Casas

LEGAL ARCHITECT AND ENGINEER
Sawicki Tarella Architecture + Design Pc

CLIENTS
H.stern

ENGINEERING
Michilli Inc.

LIGHTNING
L’observatoire International

FACADE
Superior Metal And Woodwork

ELEVATOR
Elevator Cabs Interior Desining

ARQUITETO RESPONSÁVEL
Arthur Casas

PROJECT TEAM
Mariana Werfel, Cristiane Trolesi, Natalia Valente, Renata Adoni, Lenka Soares, Paulo Sabatini, Arnault Weber, Felipe Bueno, Mariana Santoro, Nara Telles, Bruno Arinella

PHOTOGRAPHS
Ricardo Labougle

AREA
2314 FT²

YEAR
2015

LOCATION
New York, United States

CATEGORY
Store

Studio Arthur Casas developed new concept stores for H. Stern that evokes Brazilian identity and the cosmopolitan design of the brand.

H.Stern New York
© Ricardo Labougle
H.Stern New York
© Ricardo Labougle

Architecture complements the delicate craft of the jewelry by creating an evanescent atmosphere that refers to a jewel box.

On traditional Fifth Avenue the façade communicates the uniqueness of the brand amid innumerable stores and the urban frenzy.

H.Stern New York
© Ricardo Labougle
H.Stern New York
© Ricardo Labougle

A grid design based on H. Stern’s logotype “S” creates a pattern of metal panels forming a scales texture with reflexes that change with the sunlight.

The weathered golden tones are highlighted by the polished panels, bringing an elegant sobriety to the store. The aim is to highlight the façade in the urban scale without competing with the exhibited jewels.

Three pillars within the façade restrained the openings to a generous entrance on one side, inviting customers to enter the warm interior, and a small showcase on the other, conceived as a jewel box itself.

H.Stern New York
© Ricardo Labougle
H.Stern New York
© Ricardo Labougle
H.Stern New York
© Ricardo Labougle

The interior space takes organic shapes dominated by a dome that extends the height of the ceiling and erases the boundaries. Wooden panels - typical of Brazilian Modernism - enhance horizontal lines that dilute the space.

Showcases and desks take curvilinear shapes, inviting customers to discover jewels that seem to float above cantilevered structures. As a tribute to mid-century American design, Milo Baughman chairs retake the colors of the architecture.

Special attention was given to employ warm and neutral tones through complementary textures: wood, fabrics, leather and metal.

H.Stern New York
© Ricardo Labougle
H.Stern New York
© Ricardo Labougle
H.Stern New York
© Ricardo Labougle

The lighting project, elaborated by l’Observatoire International, was particularly complex due to the need for highlighting the fine craft of the jewels both when exhibited and while tried by customers.

The smooth velvety texture of the dome creates a homogeneous atmosphere whereas spotlights hierarchize the space, intercalating moments of discovery on scales that range from a gem to the entire architecture.

The profusion of details disappears behind the delicate assemblage of different elements, transforming a construction puzzle into a homogeneous composition. The result is a space that invites customers to lengthen their stay, a breath of calm on busy Fifth Avenue.

H.Stern New York
© Ricardo Labougle
H.Stern New York
© Ricardo Labougle
H.Stern New York
© Ricardo Labougle

Brazilian design is revealed by the strength of natural materials and free shapes, creating a sensorial experience to highlight the essential task: to seize the fine craft of a jewel.


H.Stern New York
© Ricardo Labougle
H.Stern New York
© Ricardo Labougle
H.Stern New York
© Ricardo Labougle


H.Stern New York
Planta - Térreo
H.Stern New York
Planta - Primeiro Pavimento


H.Stern New York
Section 01
H.Stern New York
Section 02


H.Stern New York
Sketch

Studio Arthur Casas
T +55 11 21827500
Studio Arthur Casas
Rua Itápolis, 818 - Consolação, São Paulo - SP, 01245-000, Brazil