Goodies Santa Monica Store

Goodies Santa Monica Store
© Mittongtare Studio

GOODIES SANTA MONICA STORE

Sheft Farrace

ARCHITECTS
Sheft Farrace

MANUFACTURERS
Benjamin Moore, Forbes & Lomax, DMF Lighting, Moon Valley Nurseries

PHOTOGRAPHS
Mittongtare Studio

AREA
500 m²

YEAR
2021

LEAD ARCHITECTS
Alexander Sheft, John Farrace

GENERAL CONTRACTOR
Perspective Creations

LOCATION
Santa Monica, United States

CATEGORY
Store, Decoration & Ornament, Retail Interiors

Goodies Santa Monica Store
© Mittongtare Studio

Up-and-coming Los Angeles home goods brand, Goodies’, recently opened their newest store in Santa Monica.

Goodies tapped architects and long-time collaborators, Sheft Farrace to bring the space to life - the relationship dates back to 2017 when they designed their first pop-up on Los Angeles’ Melrose Place.

Following its success, they designed Goodies’ inaugural brick & mortar store in Atwater Village, Los Angeles in 2018 and were brought back again to design the new Santa Monica location.

Goodies Santa Monica Store
© Mittongtare Studio
Goodies Santa Monica Store
© Mittongtare Studio

The original pop-up was the first to feature Goodies’ now signature merigold color blocking.

The architects knew that because the pop-up was in a room behind an Alfred Coffee, it needed something bold to leak out and draw in customers and that’s where the idea of dousing the entire store in a single color was born.

The new Santa Monica location features a marigold-drenched interior and a large glass storefront, which functions as the perfect backdrop to their, “Unique Goods, Nothing over $25” products.

Goodies Santa Monica Store
© Mittongtare Studio
Goodies Santa Monica Store
© Mittongtare Studio

A large ash island grounds the open merchandising concept, complete with an olive tree hand-picked in the San Fernando Valley.

A niche for custom shopping baskets was incorporated into the cabinetry so that customers are invited to experience the space as a high-end ‘dollar store’, browsing & placing pieces into their baskets.

Goodies’ high-quality and high-design ceramics and stoneware are available at prices far superior to traditional home goods boutiques - this concept is what launched their cult-like following in Los Angeles and they eventually began to host ‘merch drops’, similar to brands like Supreme.

Goodies Santa Monica Store
© Mittongtare Studio
Goodies Santa Monica Store
© Mittongtare Studio

The lines at these events at their other Los Angeles location can sometimes take 7 hours and create a social media frenzy.

Because of this new development since the previous store, it was important for the new location to not only act as a brick & mortar sales outlet, but to also be a social media icon.

As such, the architects designed a 20 foot long ash-louvered feature wall with a 7 foot diameter mirror to create a backdrop for fan photography.

Goodies Santa Monica Store
© Mittongtare Studio
Goodies Santa Monica Store
© Mittongtare Studio

Goodies is currently working with Sheft Farrace on launching future stores throughout Southern California.

Goodies Santa Monica Store
Goodies Santa Monica Store
© Mittongtare Studio


Goodies Santa Monica Store
Goodies Santa Monica Store
Goodies Santa Monica Store
Goodies Santa Monica Store


Goodies Santa Monica Store
Goodies Santa Monica Store