Metaphor Cultural Hub

Metaphor Cultural Hub
© Alina Lefa
Metaphor Cultural Hub
© Alina Lefa

METAPHOR CULTURAL HUB

PILA

ARCHITECTS
PILA

DESIGN
Konstantinos Voutoufianakis Petropoulos

MANUFACTURERS
Isomat, ALUMINCO, EKA Hellas, EL TOP, Ideal Standard, Mexil, Orama Minimal Frames, St. Gobain

PROJECT MANAGER
Christina Papalexandri

CURATION AND PROGRAM MANAGER
Vasilis Batrzokas

DESIGN
Eleni Nikolaou

PHOTOGRAPHS
Alina Lefa

AREA
400 m²

YEAR
2021

LOCATION
Athens, Greece

CATEGORY
Cultural Center

Metaphor is a hub for creatives working in the areas of art, fashion, and design, based in Athens, Greece.

Metaphor Cultural Hub
© Alina Lefa
Metaphor Cultural Hub
© Alina Lefa

Metaphor aspires to become a platform that promotes young creatives from Greece, developing a community in dialogue with local and international audiences.

For the design of Metaphor, PILA’s proposal for the space stems from the concept of flexibility, in order to create an agile environment that can swiftly transform from a concept store to a gallery to an event space while at the same time maintaining a unique visual identity that defines it.

Metaphor Cultural Hub
© Alina Lefa
Metaphor Cultural Hub
© Alina Lefa

The space is developed on two levels, with a cafe-bar restaurant on the ground level, an exhibition and events space on both levels, and office spaces on the first one.

The exhibition space can be easily transformed with the use of six metallic moving display installations either to host exhibitions and display works of art, products, or the program of artistic activities that will be programmed at the space by the creative team of Metaphor.

Metaphor Cultural Hub
© Alina Lefa
Metaphor Cultural Hub
© Alina Lefa

Metaphor offers visitors a unique experience every time they visit the space, depending on the event that is hosted and the space’s configuration, always finding through the same creative atmosphere and energy that the space exudes.

Metaphor Cultural Hub
© Alina Lefa
Metaphor Cultural Hub
© Alina Lefa


Metaphor Cultural Hub
© Alina Lefa
Metaphor Cultural Hub
© Alina Lefa
Metaphor Cultural Hub
© Alina Lefa
Metaphor Cultural Hub
© Alina Lefa


Metaphor Cultural Hub
© Alina Lefa


Metaphor Cultural Hub
Axo
Metaphor Cultural Hub
Axo


Metaphor Cultural Hub
Plan