Metaphor Cultural Hub
METAPHOR CULTURAL HUB
PILA
ARCHITECTS
PILA
DESIGN
Konstantinos Voutoufianakis Petropoulos
MANUFACTURERS
Isomat, ALUMINCO, EKA Hellas, EL TOP, Ideal Standard, Mexil, Orama Minimal Frames, St. Gobain
PROJECT MANAGER
Christina Papalexandri
CURATION AND PROGRAM MANAGER
Vasilis Batrzokas
DESIGN
Eleni Nikolaou
PHOTOGRAPHS
Alina Lefa
AREA
400 m²
YEAR
2021
LOCATION
Athens, Greece
CATEGORY
Cultural Center
Metaphor is a hub for creatives working in the areas of art, fashion, and design, based in Athens, Greece.
Metaphor aspires to become a platform that promotes young creatives from Greece, developing a community in dialogue with local and international audiences.
For the design of Metaphor, PILA’s proposal for the space stems from the concept of flexibility, in order to create an agile environment that can swiftly transform from a concept store to a gallery to an event space while at the same time maintaining a unique visual identity that defines it.
The space is developed on two levels, with a cafe-bar restaurant on the ground level, an exhibition and events space on both levels, and office spaces on the first one.
The exhibition space can be easily transformed with the use of six metallic moving display installations either to host exhibitions and display works of art, products, or the program of artistic activities that will be programmed at the space by the creative team of Metaphor.
Metaphor offers visitors a unique experience every time they visit the space, depending on the event that is hosted and the space’s configuration, always finding through the same creative atmosphere and energy that the space exudes.
