Sou Fujimoto

SHIROIYA Hotel

SHIROIYA Hotel
© Shinya Kigure

SHIROIYA HOTEL

Sou Fujimoto Architects

ARCHITECTS
Sou Fujimoto Architects

ARCHITECTURE AND INTERIOR DESIGN
Sou Fujimoto

MANUFACTURERS
Louis Poulsen

GUEST ROOMS DESIGN
Michelle de Lucchi, Japer Morrison, Leandro Erlich, Sou Fujimoto

LIGHTING DESIGN
Hiroyasu Shoji

TEXTILE
Yoko Ando

INTERIOR COORDINATION
Tomomi Nagayama

SIGNAGE AND ART DIRECTION
nanilani

RESTAURANT DIRECTION
Florilege, Hiroyasu Kawate

PLANTING SUPERVISION
SOLSO

OPERATION
Shiroiya Hotel Inc.

ARCHITECTURE
Sou Fujimoto

NTERIOR DESIGN
Sou Fujimoto

PHOTOGRAPHS
Shinya Kigure, Katsumasa Tanaka

AREA
2565 m²

YEAR
2020

LOCATION
Maebashi, Japan

CATEGORY
Hotels, Renovation, Hotels Interiors

SHIROIYA Hotel
© Shinya Kigure

Creative minds from Japan and abroad gathered in Maebashi, Gunma to revitalize the city once prospered in the silk industry.

Shiroiya Hotel is a living room for the locals ad travelers to relax and enjoy art, food, and green.

SHIROIYA Hotel
© Katsumasa Tanaka
SHIROIYA Hotel
© Shinya Kigure

It served also as a cultural axis of Maebashi where various projects are in progress for the city to grow.

An architect Sou Fujimoto has renovated an old hotel building of the '70s and created an atrium, by taking down the floors and exposing the rough concrete surface, where his staircases interact with Leandro Erlich's 'Lighting Pipes' which reminds the trace of water pipes running through the old edifice in the past.

SHIROIYA Hotel
© Shinya Kigure
SHIROIYA Hotel
© Shinya Kigure

This part is referred to as 'Heritage Tower' with the respect to the site where a history of more than 300 years of hotel business continued in the past.

Fujimoto also designed a new building called ' Green Tower' with the image of the hillock, typical scenery of the region by the Tone River.

SHIROIYA Hotel
© Shinya Kigure
SHIROIYA Hotel
© Shinya Kigure

Visitors are welcomed by the artwork of Lawrence Weiner and Hiroshi Sugimoto when entering the premises.

As if visiting a museum, each guest room exhibits unique artwork of the local and internationally acclaimed artists such as Tatsuo Miyajima and Ryan Gander.

SHIROIYA Hotel
© Shinya Kigure
SHIROIYA Hotel
© Shinya Kigure
SHIROIYA Hotel
© Shinya Kigure


SHIROIYA Hotel
© Katsumasa Tanaka
SHIROIYA Hotel
© Shinya Kigure
SHIROIYA Hotel
© Shinya Kigure
SHIROIYA Hotel
© Shinya Kigure


SHIROIYA Hotel
© Shinya Kigure
SHIROIYA Hotel
© Shinya Kigure
SHIROIYA Hotel
SHIROIYA Hotel
© Katsumasa Tanaka
SHIROIYA Hotel
© Katsumasa Tanaka

Sou Fujimoto
T +81 3 5875 8990 F +81 3 5875 8991
Sou Fujimoto
Senju soko No. 5, 2-1 -38 Etchujima, Koto Ku, Tokyo ,135-0044, Japan