Hollandse Nieuwe

Aidsfonds SoaAids Netherlands Offices

Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers

AIDSFONDS SOAAIDS NETHERLANDS OFFICES

Hollandse Nieuwe

ARCHITECTS
Hollandse Nieuwe

CLIENTS
Aidsfonds SoaAids

FURNITURE
Lensvelt

MANUFACTURERS
AutoDesk, Chaos Group, De Vorm, EGE, Lensvelt, Modulyss, PFLEIDERER, Abet laminati, Adobe, Artimo, Forbo, Kvadrat, Trimble

DESIGN TEAM
Geoffrey Timmer, Eleonora Sorio, Christiaan Fokkema, Aïda Kalkman

GRAPHIC DESIGNER
Christina Zanon

CONTRACTOR
Premium Bouw

PHOTOGRAPHS
Ewout Huibers

AREA
1400 m²

YEAR
2020

LOCATION
Amsterdam, The Netherlands

CATEGORY
Office Buildings

To be able to excel in their activities we created a mix of spaces to encourage collaboration, deep focus, (in)formal exchanges. The new Aidsfonds interior declares love with the inspiring rainbow gathering space.

Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers
Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers

Aidsfonds is a special organization housed in a special building in Amsterdam. Located on the canal in the center of the city, employees of Aidsfonds have been making history for 25 years fighting against AIDS.

The decision to move from the heart of the city to Sloterdijk in the west, was received with mixed feelings by employees.

Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers
Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers

While on some levels the current location would never be surpassed, there was a lot to be gained in the new ways in which they could potentially work together in the new location.

Hollandse Nieuwe was selected as designers to work alongside Aidsfonds to help breathe new life into the interior of the new location. We achieved this by focusing on telling Aidsfonds own fascinating story throughout the space.

Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers
Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers

However, our first step was to learn. We took an internship at the Aidfonds office, we listened to their experiences, we sorted through their rich archive of the campaigns and we made new friends.

Through various co-creation and brainstorming sessions, we arrived together on a number of principles for the new working environment.

Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers
Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers

We celebrated Aidsfonds’ mission by applying a graphic translation of the campaign material across multiple surfaces.

We created colourful spaces, where the colorful and enthusiastic Aidfonds employees can work and meet in suitably vibrant settings.

Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers
Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers

A range of new functionalities have been introduced in their working environment to enable people to excel in their work and we have also created places where they can spend time with each other, where they can exchange ideas and celebrate life.

The color palette for the work environment and meeting rooms was determined together with Aidsfonds, through an extensive color study. Orange, soft pink, blue, and green areas zone the two floors rented by Aidsfonds in Quarter Avenue.

Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers
Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers

The effect of these colours across different materials and surfaces gives each space a unique quality and richness. The choice of furniture, created in collaboration with Hans Lensvelt, plays a full role in the colorful environments and has resulted in special editions of the Maarten Baas collection.

A special project group had also been focused on selecting a series of images and campaign material from Aidsfonds’ entire history. These images run like a thread through the project and are recreated as thin line drawings that connect different moments of Aidsfonds’ timeline.

And finally, every employee and every colour come together in their spectacular new living kitchen, where the largest rainbow in Amsterdam unfolds before you.

Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers
Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers


Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers
Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers
Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers
Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers
Aidsfonds SoaAids Netherlands Offices
© Ewout Huibers


Aidsfonds SoaAids Netherlands Offices
First floor plan
Aidsfonds SoaAids Netherlands Offices
Second floor plan

Hollandse Nieuwe
T +31 20 6364950
Hollandse Nieuwe
Verrijn Stuartweg 3N, 1112 AW Diemen, Netherlands