DESCENTE BLANC Beijing
DESCENTE BLANC BEIJING
Schemata Architects + Jo Nagasaka
ARCHITECTS
Jo Nagasaka, Schemata Architects
ARCHITECT IN CHARGE
Jo Nagasaka, Schemata Architects
DESIGN TEAM
Yasunori Nakano
CONSTRUCTION
北京安鼎建设有限公司
COLLABORATION
Village (graphic)
PHOTOGRAPHS
CreateAR Images
AREA
290 m²
YEAR
2020
LOCATION
Chaoyang Qu, China
CATEGORY
Store, Retail Interiors
DESCENTE BLANC opened its first store in Beijing, China. It has a floor area of 290㎡, exceptionally large for a DESCENTE BLANC store, which is five times the size of the recently opened store in Sapporo.
We redesigned a process in which "a staff member goes to pick up products from stock and deliver them to a customer," installed a vertically movable hanger rack system to facilitate the process and create a store space that keeps changing from day to day.
Until now, hanger racks alone did not provide enough storage and stock spaces enclosed with walls were necessary.
In this case, we eliminated fixed storage spaces by incorporating a motorized movable storage system with sufficient storage capacity. In this way, the stock was literally integrated into the store and became something to be displayed.
In addition, since the scale of the store is the largest among all DESCENTE BLANC stores, we carefully studied how products will look when a considerable number of vertically movable hanger racks come together,
and took advantage of the large frontage and depth of the space to place the vertically movable hanger rack system in such a way that products look attractive when seen from the plaza in front of the store.
