GINLEE Studio Store
GINLEE STUDIO STORE
Wynk Collaborative
ARCHITECTS
Wynk Collaborative
LEAD ARCHITECT
Leong Hon Kit
MAIN CONTRACTOR
JustBuild
MANUFACTURERS
Hafary, Nippon Paint, Case Furniture, EDL, Futar
DESIGN TEAM
Si Jian Xin, Zaylee Tan
PHOTOGRAPHS
Jovian Lim
AREA
600 ft²
YEAR
2020
LOCATION
Singapore
CATEGORY
Store, Retail Interiors
The GINLEE Studio store is designed to be a quiet respite from the city, with soft lines and a palette of off whites, pebble-wash, and accents of wood and stainless steel.
An inviting “outdoor” courtyard with lush greenery, bathed in a diffused white glow, forms the focal point of the store, drawing the eye of the visitor inwards as she enters.
A workshop table, composed of abstract volumes is situated on one side of the store, facing a sinuous wall overhanging the folded clothing rails on the other.
Known for their pleated garments, the store not only sells their ready to wear collection, but also offers a first-of-its-kind pleated-to-order service for a selected range of products, with the aim to reduce wastage by only producing items upon request, thereby minimizing surplus stock at the end of a season.
A customer may select the color and size of a certain product which is then hand pleated and finished on site using the built-in steamer, with the finished product ready to collect within a short time.
The customer is encouraged to stand counter-side to observe the pleating process, or sit down at the courtyard area to enjoy the greenery while waiting for the requested product to be finished.
