WGNB

Papyrus Flagship Store

Papyrus Flagship Store
© Yongjoon Choi

PAPYRUS FLAGSHIP STORE

WGNB

ARCHITECTS
WGNB

ARCHITECT IN CHARGE
Jonghwan Baek, Dohan Kim, Jonghyeon Shin

DESIGN TEAM
Yonghyeon Kwon

MANUFACTURERS
Viabizzuno, Miicon

PHOTOGRAPHS
Yongjoon Choi

AREA
72 m²

YEAR
2020

LOCATION
Yongsan-gu, South Korea

CATEGORY
Store, Retail Interiors

Building ideal structures for different environments.

This is a story about glasses, not architecture.

Papyrus Flagship Store
© Yongjoon Choi
Papyrus Flagship Store
© Yongjoon Choi

The design of Papyrus flagship store at Nineone Hannam began with thoughts that glasses are similar to architecture.

The fundamental of both eyewear and architecture lie upon the idea that building ideal structures for different environments.

In this sense, we created an ideal structure for the space by combining both functional fixture and aesthetic objects.

Papyrus Flagship Store
© Yongjoon Choi
Papyrus Flagship Store
© Yongjoon Choi

A set of these steel structure is covered in red-colored stainless steel with a contrasting soft surface of suede for displaying eyewear.

And then, we used a contrasting blue color in the rest. 

The areas such as wall, floor and ceiling to intensify the red steel structure.

Papyrus Flagship Store
© Yongjoon Choi
Papyrus Flagship Store
© Yongjoon Choi

Lastly, a set of new signature lighting fixtures by Viabizzuno in collaboration with WGNB is lighting up the space.


Papyrus Flagship Store
© Yongjoon Choi
Papyrus Flagship Store
© Yongjoon Choi
Papyrus Flagship Store
© Yongjoon Choi
Papyrus Flagship Store
© Yongjoon Choi
Papyrus Flagship Store
© Yongjoon Choi
Papyrus Flagship Store
© Yongjoon Choi
Papyrus Flagship Store
© Yongjoon Choi
Papyrus Flagship Store
© Yongjoon Choi


Papyrus Flagship Store
Illustration 01
Papyrus Flagship Store
Illustration 02


Papyrus Flagship Store
Plan

WGNB
T +82 2 512-8291 F +82 2 512-8294
WGNB
73 Yeonnam-ro, Yeonnam-dong, Mapo-gu, Seoul, South Korea 03975