Pau Flagship Store

Pau Flagship Store
© David Zarzoso

PAU FLAGSHIP STORE

Estudio DIIR

ARCHITECTS
estudio DIIR

CLIENTS
PAU

DESIGN TEAM
Estudio DIIR

MANUFACTURERS
AutoDesk, Chaos Group, Vescom, Adobe, Bateig, Cement Design, Faro, Illustrator, KP, Robert McNeel & Associates

PRODUCTS USED IN THIS PROJECT
Renders / 3d Animation

PHOTOGRAPHS
David Zarzoso

AREA
200 m²

YEAR
2021

LOCATION
València, Spain

CATEGORY
Detail, Decoration & Ornament, Retail Interiors

Pau Flagship Store
© David Zarzoso

Located in the heart of Valencia, the new space for the PAU brand is conceived as its flagship store.

Through a deep process of experimentation, it is designed from the new brand identity to the complete definition of the new sales space.

This space reinterprets and finds inspiration in the old 18th and 19th-century palaces where the concatenation of rooms enhanced the spatial experience. 

Pau Flagship Store
© David Zarzoso
Pau Flagship Store
© David Zarzoso
Pau Flagship Store
© David Zarzoso

The square plan is divided into a grid of nine spaces, 8 rooms + 1. As a result, each of these nine perfect squares receives a particular character.

The flexibility of this system makes it possible to indistinctly combine the exhibition of collections, the celebration of events, or the occasional private sale.

The sequence of crossed perspectives enhances the museum character of the space while offering a scenographic and flexible presentation of the products for sale.

Pau Flagship Store
© David Zarzoso
Pau Flagship Store
© David Zarzoso

Analyzing the nine rooms, the central space is the one that adopts a characteristic identity since it manifests its uniqueness through color.

In addition, it acts as a nexus; on the one hand, it vertically connects the two floors and, on the other, it organizes and articulates the eight perimeter spaces.

Inside, an astonishing staircase, conceived as a red micro-terrace sculpture, becomes the central element of the project.

Pau Flagship Store
© David Zarzoso
Pau Flagship Store
© David Zarzoso

This interest in the use of geometry is also transferred to the rest of the rooms.

Pure volumes of neutral micro-terraces are designed to enhance the products displayed there. Likewise, the crosses between rooms are framed by a local Valencian stone cladding.

This action emphasizes the geometric forcefulness of the transitions and accentuates their depth.

Pau Flagship Store
© David Zarzoso
Pau Flagship Store
© David Zarzoso

In short, this original space invites us to reflect on the new sales codes and proposes a shopping experience based on the spatial rotundity and material quality of its atmospheres.


Pau Flagship Store
© David Zarzoso
Pau Flagship Store
© David Zarzoso
Pau Flagship Store
© David Zarzoso
Pau Flagship Store
© David Zarzoso
Pau Flagship Store
© David Zarzoso


Pau Flagship Store
© David Zarzoso
Pau Flagship Store
© David Zarzoso
Pau Flagship Store
© David Zarzoso
Pau Flagship Store
© David Zarzoso
Pau Flagship Store
© David Zarzoso


Pau Flagship Store
Ground Floor Plan

Pau Flagship Store
Conceptual Floor Plan
Pau Flagship Store
Program Floor Plan

Pau Flagship Store
Axonometry