ZUCZUG Retail Space

Interiors are not simply staged scenes behind closed doors. At AIM, we believe a good interior can be a catalyst for change. It is rooting itself in the urban fabric, creating life and influencing city culture.

The PARK Yanping Road presents this integration of life, local character, and street culture, blurring indoor and outdoor boundaries.

The brand seeks its products broadly, without pretense. It calls to mind a modern-day Wunderkammer, where various objects and artifacts are stored, admired, and celebrated for their eclectic-ness and rarity.

Initially not connected, the main space has three floors, high ceilings, and a forest of columns. We were strongly inspired by traditional Chinese parks, where winding paths lead the visitor to secluded areas.

The materials and furniture speak to the relationship between nature and industry. They also help highlight another important purpose—Play. The space is full of unexpected charm.

Standard park objects become transformed in the interior. Fiberglass, a material more commonly used for slides and park playthings, is used for the staircase.

Outside, large oval planter seat, where represents heaven. The organic shape is like a pond in a traditional Chinese garden. Of course, not everything is so traditional.

The dressing room design comes from Dutch public street furniture. Like the other furniture, it represents street objects. All things placed together result in an intriguing, contemporary sense of life—an inversion of the outdoors indoor. Likewise, the clothes drying poles, street signs, fitting rooms, and bamboo chairs outside the store all resemble the timelessness of Shanghai street life.