Espacio C Mixcoac

Espacio C Mixcoac

ESPACIO C MIXCOAC

ROW Studio

ARCHITECTS
ROW Studio

PHOTOGRAPHS
Juan Marcos Castañeda

AREA
120

YEAR
2009

LOCATION
Mexico

CATEGORY
Retail

The first training facility called Espacio C (C Space -C for the initials of Coca Cola, Training, Quality, Commitment and Creativity in Spanish-) is located at the Mixcoac Distribution Center on the southwestern area of Mexico City.

Espacio C Mixcoac
Espacio C Mixcoac

It includes three separate rooms that can be joined together for common activities, a mediateque, snacks bar, souvenir store, data and electrical connections and storage space.

The brief also required to include elements from the different brands of Coca Cola FEMSA and to reinforce the company’s values in the space.

Espacio C Mixcoac
Espacio C Mixcoac

Espacio C Mixcoac has two small rooms with a capacity for 8 persons each that can be used for teamwork, brainstorming, as reading rooms or for informal meetings and a large main hall that in addition to the activities already mentioned can be used for formal training sessions, lectures and presentations.

The three rooms follow a concentric layout around a multifunctional fixed module.

These spaces are surrounded by a wall that acts as a sound and visual barrier that isolates the training facility from the city and the rest of the areas of the plant.

Espacio C Mixcoac
Espacio C Mixcoac
Espacio C Mixcoac

The wall was thought as a continuous surface on its outer side that folds to the floor and ceiling. The walls and ceiling have a Coca Cola Red epoxy paint coating and the floor is finished with a high resistance acrylic finish.

The wall has openings that allow natural light and ventilation to the interior of the rooms. These openings are cut with a 3 degree inclination and appear both from the floor and the ceiling even cutting the foldings.

A series of lines appear from these openings expanding in white to the outside and converging in different colors to the inside. These lines continue on to opposite walls to emphasize the continuity of the surfaces.

Espacio C Mixcoac
Espacio C Mixcoac
Espacio C Mixcoac

The graphics on the exterior create a composition based on the Coca Cola logo formed by a continuous wave of bubbles, animals and plants.

The interior walls are covered with a special anti graffiti coating that turns the full surface of the wall into a dry erase board.

Espacio C Mixcoac
Espacio C Mixcoac


Espacio C Mixcoac