OTRA Arquitectura

Bar - Salón Sociedad

Bar - Salón Sociedad
© Agustín Landa Ruiloba

BAR - SALÓN SOCIEDAD

Communal, OTRA Arquitectura

COLLABORATORS
Marco Polo Pérez, Luis Brambilla, Edder Buentello

MANUFACTURERS
Restoration Hardware, Magg

AREA
340 m²

YEAR
2017

LOCATION
Monterrey, Mexico

CATEGORY
Bar

Salón Sociedad is an architecture development for a hall/bar located inside Sociedad Cuauhtémoc y Famosa, institution founded by FEMSA and Heineken México formerly known as Cervecería Cuauhtémoc-Moctezuma.

Bar - Salón Sociedad
© José Pablo Villarreal
Bar - Salón Sociedad
© José Pablo Villarreal

Project developed in collaboration with OTRA Arquitectura and Office Services Heineken México.

The city of Monterrey is well known for being the home of big corporations and enterprises in which FEMSA and Heineken México, formerly known as Cervecería Cuauhtémoc-Moctezuma, stand out among many.

Bar - Salón Sociedad
© Agustín Landa Ruiloba
Bar - Salón Sociedad
© José Pablo Villarreal

This companies play an active role supporting the city and community but also their employees overseeing their personal development and quality of life, that’s why in 1918 they founded Sociedad Cuauhtémoc y Famosa, also known as SCYF, which brings to their personnel and families a space of leisure, sports and recreation.

Salón Sociedad, through the companies’ iconic motifs and materials, aims to create a vivid and warm space that recalls the legacy of their founding corporations.

Bar - Salón Sociedad
© José Pablo Villarreal
Bar - Salón Sociedad
© José Pablo Villarreal

Also, using long chained tables we aim to create a more familiar bound between the employees.

Salón Sociedad creates a warm and joyful experience; a family environment just like Sociedad Cuauhtémoc y Famosa.

The Malinche chair, iconic chair made in Monterrey by Muebles Malinche and made popular by Cervecería Cuauhtémoc by producing branded versions and selling them to local bars and pubs to a low cost.

Bar - Salón Sociedad
© José Pablo Villarreal
Bar - Salón Sociedad
© José Pablo Villarreal
Bar - Salón Sociedad
© José Pablo Villarreal
Bar - Salón Sociedad
© José Pablo Villarreal


Bar - Salón Sociedad
Floor Plan

OTRA Arquitectura
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