Gerstner Architects

WOM Allenby Hotel

WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky

WOM ALLENBY HOTEL

Gerstner Architects

ILLUSTRATION
Alon Braier

EQUIPE DE DESIGN
Din Gerstner + Lihi Gerstner

GRAPHIC DESIGN
Michal Shapira

MANUFACTURERS
AutoDesk, Knoll International, REHAU, Google, TCI

CLIENTS
WOM Allenby

ENGINEERING
InDan

PHOTOGRAPHS
Mark Kovalsky

AREA
350 m²

YEAR
2020

LOCATION
Tel Aviv-yafo, Israel

WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky

WOM Allenby is the first of a new brand of pod-style hotels located in the Mediterranean seaside city of Tel Aviv.

WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky

Located at 21 Allenby Street, the hotel is a block away from Tel Aviv's beach promenade and offers 48 stylish, private and modern pod rooms in both single and double-occupancy arrangements.

WOM's new hybrid accommodation is engineered for today's contemporary, urban traveler who values design, a sense of community and the experience of staying in a central urban location at a wallet-friendly price point.

WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky

WOM is a member of Brown Hotels, the pioneering Tel Aviv-based hospitality group known for its diverse portfolio of design-led, boutique hotels.

WOM Allenby has three room categories, solo pod (1 person), twin pod (2 persons) and king pod (2 persons). The hotel offers 48 pods with a fresh and sleek design.

WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky

Each pod is outfitted with a comfy bed, Egyptian cotton sheets, desk, a sink, A/C, TV screen and sound system, storage space and a private safety deposit box.

Every two to three rooms share a single-occupancy bathroom in the hotel's hallway. The concept of WOM was developed by sibling Architects Lihi and Din Gerstner to tackle the issue of limited space and high prices in dense urban cities.

WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky

Many older office buildings in Tel Aviv have stood vacant because they are either too small for a large corporation or too large for a small organization.

WOM Allenby occupies such a space and has transformed a former office building lobby into a new designation and design-led hotel spread out over 350 SQM.

WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky

"We founded WOM with the belief that we could change the way the travel world uses space," says co-founders, owners and co-CEOs Lihi and Din Gerstner.

"WOM is built upon a community of architects, designers and hoteliers who are on a mission to transcend the traditional concept of hospitality and provide everyone with access to stay in the best locations for urban travel at affordable prices.

WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky

WOM provides comfort and a sense of style, designed for the modern traveler's essential needs."

WOM's innovative design adheres to core sustainable values and each pod room was developed with eco-friendly materials and construction methods.

WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky

The walls of each room feature cellulose insulation materials, along with soundproof-certified partitions and doors that provide advanced thermal protection and acoustic levels.

Each pod room is soundproofed to an impressive 45 decibels, fitting strict Israeli hotel regulations. The lighting scheme features only LED A-rated energy efficient bulbs and use of plastic throughout hotel is kept to a bare minimum.

WOM Allenby Hotel
© Mark Kovalsky


WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky
WOM Allenby Hotel
© Mark Kovalsky


WOM Allenby Hotel
Courtesy of Gerstner Architects
WOM Allenby Hotel
Courtesy of Gerstner Architects
WOM Allenby Hotel
Courtesy of Gerstner Architects


WOM Allenby Hotel
Courtesy of Gerstner Architects
WOM Allenby Hotel
Courtesy of Gerstner Architects

Gerstner Architects
T +972 3 6995172 F +972 3 7415089
Gerstner Architects
Herzl Rosenblum St 8, Tel Aviv-Yafo, Israel