Uptown Kids

Uptown Kids
© Scott McDonald - Hedrich Blessing
Uptown Kids
© Scott McDonald - Hedrich Blessing

PHOTOGRAPHS
Scott McDonald - Hedrich Blessing

AREA
2573.0 ft²

YEAR
2010

LOCATION
United States

CATEGORY
Store

PROJECT GOALS

The concept is ‘kids clothes as art,’ and art needs a frame, so the grid is an evolution of that idea.

The store includes an airy, contemporary design that beautifully showcases the clothing and accessories.

Uptown Kids
© Scott McDonald - Hedrich Blessing
Uptown Kids
© Scott McDonald - Hedrich Blessing
Uptown Kids
© Scott McDonald - Hedrich Blessing

The store’s grid allows for ultimate flexibility in showcasing the brands exclusive to Uptown Kids.

The Goldmans also wanted a children’s playroom area, which we designed with yellow Plexiglas walls so that parents can keep an eye on their kids enjoying some playtime.

ARCHITECTURAL CONCEPT

The Uptown Kids logo looks like a subway map, and it is designed to take kids and parents to a fun, colorful place they’ve never seen before.

Uptown Kids
© Scott McDonald - Hedrich Blessing
Uptown Kids
© Scott McDonald - Hedrich Blessing
Uptown Kids
© Scott McDonald - Hedrich Blessing

“We wanted to be a destination where parents and grandparents could find exceptional clothing, strollers, and educational toys,” said Carolyn Goldman.

“But we are also making Uptown Kids a place for fashion shows, seminars for new moms, a concert series for kids, and a fabulous area for kids to play while the grownups shop in peace!”

Uptown Kids is also exclusively carrying the abstract art of former OSU Cowboy and 10-year NBA veteran guard Desmond Mason.

Uptown Kids
© Scott McDonald - Hedrich Blessing
Uptown Kids
© Scott McDonald - Hedrich Blessing
Uptown Kids
© Scott McDonald - Hedrich Blessing
Uptown Kids
© Scott McDonald - Hedrich Blessing


Uptown Kids
Floor Plan


Uptown Kids
Section 
Uptown Kids
Section