Dear Design

Munich L’illa Diagonal

Munich L’illa Diagonal
© Lafotográfica

MUNICH L’ILLA DIAGONAL

Dear Design

ARCHITECTS
Dear Design

DESIGN
Dear Design

PHOTOGRAPHS
Lafotografica

AREA
55.0 m2

YEAR
2009

LOCATION
Barcelona, Spain

CATEGORY
Retail

Following up their design for MUNICH's flagship store in 2005, Dear design's concept for Munich L’illa Diagonal, located within the L’illa Diagonal Shopping Mall, focuses on carefree movement and angular pieces.

The footwear retains the priority in this fun and color display of the Munich brand.

Munich L’illa Diagonal
© Lafotográfica
Munich L’illa Diagonal
© Lafotográfica

More photographs following the break. Established by the Berneda family in 1939, Barcelona’s own sports shoe house Munich continues to stay on top of things. In the 1970s, Munich made tracks with the Made in Barcelona footwear line and the X logo.

The Munich flagship store was designed by Ignasi Llauradó and Eric Dufourd of dear design, a design and architectural firm the two established in Barcelona in 2005.

Munich L’illa Diagonal
© Lafotográfica
Munich L’illa Diagonal
© Lafotográfica

Dark-glass surfaces, mirrors, metal trees and cage-like boxes hanging from the ceiling (from which the shoes have “escaped”), all carry a carefree, experimental and impermanent air.

The angular and clunky space with its hard edges and seemingly moving parts is clearly an attempt to say that the septuagenarian brand is nowhere near slowing down.

Munich L’illa Diagonal
© Lafotográfica


Munich L’illa Diagonal
© Lafotográfica
Munich L’illa Diagonal
© Lafotográfica

Dear Design
T +34 934 590524 M +34 637 589229
Dear Design
C/ de Novell, 36, Les Corts, 08028 Barcelona, Spain