Hall & Partners, Branding Research Agency

Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich

HALL & PARTNERS, BRANDING RESEARCH AGENCY

Fabrica 718 + Corey Yurkovich

AREA
1393.5 ft2

YEAR
2010

LOCATION
New York, United States

CATEGORY
Offices Interiors

Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich
Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich

Text description provided by architect.

This project is located on the 19th floor of a midtown 1959 modernist building.

Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich
Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich

It includes the full renovation of 15,000sf for offices for a branding research and communication office. 711 Third Avenue, 19th Floor, Midtown, NYC / 15,000sf.

The objectives for this young research communication agency moving from Soho, NYC was to create an identity for their new midtown offices.

Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich
Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich

We demolished existing perimeter offices, wood paneling, soffits and finishes and created an open, clean work plan with meeting and breakout areas, a viewing facility, conference room, and flexible event space.

The space needed to be conducive to idea sessions and also hosting clients and viewing facility users.

The use of graphic custom-designed light fixtures at the low ceiling level creates a visual landscape in what would otherwise be a field of monotonous acoustic tile.

Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich
Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich
Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich

Also custom graphic walls inspire and invigorate the space. The graphic design depicts the networking of the internet and speaks abstractly to the communication and interlinking of ideas, innovation, and global reach of the agency and its clients.

As the project had a tight budget, we experimented with custom designs that could be made locally by fabricators we work with frequently.

We developed a colorful coat hook system along a back wall that is practical yet provides a graphic element when empty so is dual-purposed.

Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich
Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich

A custom powder-coated mesh wall in the Event Space allows the staff to use magnets to hang posters, idea sessions and interoffice communication with ease.

A favorite local nursery supplied 20 large tropical plants placed throughout the office—to add some nature to the high rise office space.

Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich


Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich
Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich
Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich
Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich
Hall & Partners, Branding Research Agency
© Fabrica 718 + Corey Yurkovich


Hall & Partners, Branding Research Agency
axo
Hall & Partners, Branding Research Agency
axo


Hall & Partners, Branding Research Agency
plan