AUDI IN MILAN
ARCHITECTS
POINT
YEAR
2010
LOCATION
Milan, Italy
CATEGORY
Showroom
Text description provided by architect.
A tapis rouge, the climax point of each celebration ceremony, is the concept of the exhibition design project conceived for Audi Regional Business Meeting.
A totally red entrance welcomes visitors, while lounge and relax spaces are adapted on white and warm grey colours in a museum mood that doesn’t neglect the stately hosting architecture.
Cars are displayed under mechanical motorized boxes, being revealed or hidden under according to the congress programme.
A very well defined and detached volume hosts the auditorium space, where business meeting and conference take place.
T +39 011 206624
Point. Architects Stp, S.r.l.
Corso Germano Sommeiller, 10, 10125 Torino TO, Italy