Kitcorp

Kitchen Center

Kitchen Center
© Nico Saieh

PHOTOGRAPHS
Nico Saieh

AREA
110.0 m2

YEAR
2010

LOCATION
Quilicura, Chile

CATEGORY
Retail

Text description provided by architect.

Kitchen Center, specialist in kitchen equipment, decided to enter the competitive market of mall retail. This is why we developed a new store concept which had to house their brands and a showroom, and at the same time build Kitchen Center´s identity.

Kitchen Center
© Nico Saieh
Kitchen Center
© Nico Saieh

Together, we initiated a process regarding the brand, its goals and, most important of all, the experience and support for selling their products.

The concept was to bring the client closer to the product in a real way. We developed a close layout where every product is exhibited in a real kitchen environment, respecting its arrangement and ergonomics.

Kitchen Center
© Nico Saieh
Kitchen Center
© Nico Saieh

The attention in details and materials was essential in order to build the best support for the products and enhance their quality. 

The plan is divided in three main areas, which organize the project and the way the clients approach it.

Kitchen Center
© Nico Saieh
Kitchen Center
© Nico Saieh

The first one is the entrance hall, where a full height (five meter) holm oak door allows the client to contemplate the store and all the possibilities it offers.

It also gives plenty of flexibility in the exposure of the products. A six meter long service bar allows both self service and specialized assessment, while a vertical furniture shows the smaller electric appliances that complement the larger kitchen appliances.

Kitchen Center
© Nico Saieh
Kitchen Center
© Nico Saieh

The second area is the central space that exhibits the two main brands: FAGOR and FDV.

The technical ceiling allows the re interpretation of a real kitchen: the shopping experience is through a life like setting, as opposed to the traditional way of exhibiting appliances, were there is no hierarchy or logic.

Kitchen Center
© Nico Saieh
Kitchen Center
© Nico Saieh

The third and last area is the cashier´s desk and the large sized appliances, like refrigerators, driers, etc.

The quality and characteristics of the appliances stand out against a 2,6 meter high wooden paneling. A large blackboard shows recipes, bargains, etc.

The shop window is structured with an iron frame and Murvi tiles.

Kitchen Center
© Nico Saieh
Kitchen Center
© Nico Saieh
Kitchen Center
© Nico Saieh

An exhibition table shows different appliances as well as built-in ovens.

The idea behind this design was to focus the attention and invite the clients to enter the store.

Basalt stone, black granite, oak hardwood floors, pine wooden paneling, Carrara marble and glass were the materials chosen to give life to this project.

Kitchen Center
© Nico Saieh


Kitchen Center
© Nico Saieh
Kitchen Center
© Nico Saieh


Kitchen Center
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Kitchen Center
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Kitchen Center
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Kitchen Center
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Kitchen Center
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Kitchen Center
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Kitchen Center
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Kitchen Center
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Kitchen Center
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Kitcorp
T +56 2 22440495 T +56 2 22479315
Kitcorp
Av. Sta. Clara 301, 8581150 Huechuraba, Región Metropolitana, Chile