ARCHITECTS
Creneau International
PHOTOGRAPHS
Philippe Van Gelooven
YEAR
2011
LOCATION
Brugge, Belgium
CATEGORY
Store
Text description provided by architect.
A Tale of Two Princes (and many, many shoes)... Marilyn Monroe can sing what she wants, but we know for a fact that shoes are a girl’s best friend (and a man’s too).
Just ask Alain and Robbie from Galante. These two flamboyant gentlemen know all about the most exclusive – sometimes even eccentric – shoes, and give every customer the royal treatment.
The pair courteously asked Creneau International to turn the new shop location into a theatrical yet stylish décor, where
– like in every fairy tale - the perfect shoe always finds its perfect owner. And guess what, their wish was granted.
The store is divided in two areas by a smaller storage room in the middle.
Covering this functional ‘box’ in luscious red roses and juxtaposing it to a wall wide mirror, we managed to turn a structural flow-stopper into a striking show-stopper.
At the front of the store, a stunning chandelier doubles as a shoe platform, hanging from a mystical custom-made.
Ornamental rosette with lion heads and little angels.Two horses holding small chandeliers in their mouths light the back room.
A delicate tableau in white displays fairytale creatures and features – surrounded by the most beautiful shoes.
Keeping the colour palette limited to a sober white and complementary rich burgundy red, the focus remains on the true stars of this store:the most chic and swanky shoes you will ever find in the beautiful city centre of Bruges …
