New Concept Stores For Jeweler Franchise Zlatarne Celje
NEW CONCEPT STORES FOR JEWELER FRANCHISE ZLATARNE CELJE
ARCHITECTS
OFIS Architects
YEAR
2011
LOCATION
Ljubljana, Slovenia
CATEGORY
Retail
Text description provided by architect.
The project involves the development of a new concept stores for company Zlatarne Celje.
New design concept stands for 100 new jeweler stores of 3 types:
-high street flagship stores
-shopping centre shop points
-gold investment center points
The project concept derived from a bank’s safety deposit boxes and is implied in all 3 store types (shopping centre shop points, high street flagship stores and investment center points).
In both the shopping centre and high street stores the concept is adapted to create a warm domestic feeling inside.
In the investment centre however, the feeling and appearance is much more reminiscent of a steel bank vault containing the safety deposit box.
The pilot project (prototype) developed the smallest of these units (approximately 15 – 30m2) in one of the shopping malls.
