T-MAGI
ARCHITECTS
WE architecture
PHOTOGRAPHS
Enok Holsegaard
AREA
60.0 m2
YEAR
2009
LOCATION
Copenhagen, Denmark
CATEGORY
Store
Text description provided by architect.
While many shops tend to have a clear distinction between storefront and interior, the design of T-magi is intended to allow the shop itself to be perceived as the display window.
WE have used the teapot - an object universally associated with tea - as the motif for both the shop, logo and PR material.
We’ve intentionally designed the shop to have a Lab feel to it, inviting people to pass by.
Smell the 40 different teas displayed on the scent wall, have a taste, read the WE-tea folder or simply browse the exclusive products of Mariage frere sold in the shop.
Tiny backlit holes perforate the shelves and back wall providing a large 3- dimensional image of a Teapot; a powerful eye-catcher. The image of the Teapot dissolves as you approach and becomes the furnishings of the shop.
