External Reference

Ham On Wheels

Ham On Wheels
© Lorenzo Patuzzo

CORPORATE IDENTITY AND GRAPHIC DESIGN
Forma & c

INTERIOR ARCHITECTURE,ILLUSTRATIONS AND ART INSTALLATIONS
Nacho Toribio, Carmelo Zappulla with Manuel Ateca

LOGO
Forma & Co

MARKETING CONCEPT/CLIENT
Albert Castellón

ART DIRECTOR
Chu Uroz

PHOTOGRAPHS
Lorenzo Patuzzo

AREA
40.0 m²

YEAR
2015

LOCATION
Barcelona, Spain

CATEGORY
Fast Food, Refurbishment

Text description provided by architect.

What if we combine the best Spanish ham, the best Catalan ‘Coca’ bread and bicycle culture?

Ham On Wheels
© Lorenzo Patuzzo
Ham On Wheels
© Lorenzo Patuzzo

We get ham on wheels, premium Catalan fast food within a tiny urban space full of color, aromas and flavors.

The project decomposes the basic ‘ingredients’ of the concept reassembling them into a new spatial experience:

1. The best ham is made by happy pigs. Happy animals who roam freely in their natural habitats.

Ham On Wheels
© Lorenzo Patuzzo
Ham On Wheels
© Lorenzo Patuzzo
Ham On Wheels
© Lorenzo Patuzzo

We like to imagine them riding free around Barcelona. This naïve vision is sculpted on to the wall, producing a textured mural.

2. Road markings invade the floor.

A signage system that orients the users, provoking a relation between pavement, program and furniture such as the bike stools parked along the walls.

Ham On Wheels
© Lorenzo Patuzzo
Ham On Wheels
© Lorenzo Patuzzo
Ham On Wheels
© Lorenzo Patuzzo

3. The ham becomes an iconic element that when repeated, produces a luminous landscape ceiling.

The hanging Hams differ in color, graphics and display messages such as:

Moritz, Barcelona’s Best Beer, Take Away, Fast food.

Ham On Wheels
© Lorenzo Patuzzo
Ham On Wheels
© Lorenzo Patuzzo

4. The tomato usually rubbed overbread for preparing the ‘Pa amb tomàquet’, is another gastronomic protagonist of the Catalan cuisine and in particular for Ham on Wheels.

Hence, tomatoes are highlighted within the space through a large mosaic made up of hexagonal jars traditionally used in Spain for storing tomatoes.

Ham On Wheels
© Lorenzo Patuzzo


Ham On Wheels
Logo
Ham On Wheels
Diagram


Ham On Wheels
Section
Ham On Wheels
Floor Plan

External Reference
T +34 647 997921
External Reference
C/ de València, 287, L'Eixample, 08009 Barcelona, Spain