Fourfoursixsix Architects

Diageo Concept Store

Diageo Concept Store
Courtesy of Fourfoursixsix

DIAGEL CONCEPT STORE

Fourfoursixsix

ARCHITECTS
Fourfoursixsixx

AREA
150.0 m2

YEAR
2012

LOCATION
Thailand

CATEGORY
Store

Text description provided by architect.

Fourfoursixsix won an invited competition to produce a concept store design for drinks brand Diageo. The core of the brief was to provide an innovative design that enhanced the customer purchasing experience and create a benchmark retail concept within this sector.

Diageo Concept Store
Courtesy of Fourfoursixsix
Diageo Concept Store
Courtesy of Fourfoursixsix

The design takes inspiration from luxury retail window displays that highlight key products in order to drive brand value and desirability. The plan utilises curved forms to differentiate between product types and provides smaller intimate spaces within the store.

The design creates a gallery-like space; a ribbon of display forms a linear band throughout the space, attracting attention and allowing customers to easily navigate the space and view products in an ergonomic manner.

Diageo Concept Store
Courtesy of Fourfoursixsix
Diageo Concept Store
Courtesy of Fourfoursixsix

Coupled with distinctive signage, the customer is better educated about the product and more able to make an informed and enjoyable buying decision. For the client, the design was also an effective way of increasing product density in the relatively small space ensuring that revenue per square metre predictions were easily met.


Diageo Concept Store
Floor Plan
Diageo Concept Store
Exploded Axon

Fourfoursixsix Architects
T +44 20 76904466
Fourfoursixsix Architects
Printworks House, 7 Bermondsey St, London SE1 2DD, United Kingdom