Admun Studio

Crimson Sequence

Crimson Sequence
© Seyed MohammadHossein Sadatian
Crimson Sequence
© Seyed MohammadHossein Sadatian

CRIMSON SEQUENCE

Admun Studio

ARCHITECTS
Admun Studio

ARCHITECT IN CHARGE
Shobeir Mousavi, Amirreza Fazel, Mehdi Kolahi

CONSTRUCTION
Admun Studio

CONSTRUCTION TEAM
Mohammad Ehsani, Omran Savaran, Majid Jahanmehr, Behrooz Elahi

PROJECT TEAM
Abolfazl Khamsieh, Niousha Ghasem

CLIENT
BoshraFilm Art and Culture Institute

DESIGN TEAM
Masoud Almasi, Farshad Habibi

CONSTRUCTION SUPERVISOR
Babak Moshrefi, Mahdi Mousavi

STRUCTURE CONSULTANT
Soheil Asef

MANUFACTURERS
Knauf, Picocolor

MURAL PAINTING
Davood Khalili

PHOTOGRAPHS
Seyed MohammadHossein Sadatian, Mehdi Kolahi

BUDGET
37000 $

AREA
130.0 m2

YEAR
2017

LOCATION
Tehran Province, Tehran, District 7, Emam Ali Hwy, Iran

CATEGORY
Cinema

Crimson Sequence
© Mehdi Kolahi

Text description provided by architect.

Admun studio was commissioned to design Tirajhe 2 cinema lobby, the first branch of Boshra cinema complexes which is located on the food court’s floor of this well-known shopping center

While it was inconspicuous in the background due to inaccuracy in its entrance design contributed to the fact that most customers of the shopping center were unaware of the existence of the cinema complex. 

Crimson Sequence
© Mehdi Kolahi
Crimson Sequence
© Mehdi Kolahi

Before renovation, the lobby consisted of two surfaces with an approximate two-meter difference in height connected by stairs, in other words, two inactive spaces and an access path. Since, cinema is essentially cinematic, it is not compatible with inactivity.

Hence, the lobby is designed to invite users inward within a mysterious path like an actor on a film location, carrying them through red carpet frame by frame and in combination with the scenes being created by the movements of the users within different sections of the project,

Crimson Sequence
© Seyed MohammadHossein Sadatian
Crimson Sequence
© Seyed MohammadHossein Sadatian

the lobby is showcased as a dynamic sequence within its context, consequently, creating a different spatial experience of views, horizons and motions. For this purpose, the lower surface of the lobby is divided into three sections rising from the floor level reaching the upper mezzanine in the form of a sloped surface. 

The railings of the surfaces go up and reach the ceiling. Their extension continues to the ceiling turning into multiple linear recessed lights, breaking the visual continuity into several frames as the user walks through the space.

Afterwards, everywhere is covered with a red color so that the whole lobby space turns into an integrated volume within the food court space.

Crimson Sequence
© Seyed MohammadHossein Sadatian
Crimson Sequence
© Seyed MohammadHossein Sadatian
Crimson Sequence
© Mehdi Kolahi


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Admun Studio
T +98 21 22883343
Admun Studio
Tehran Province, Tehran, 4th St, Iran