Pure's Design Studio 朴开十向设计事务所

SEEING Jewelry Store

SEEING JEWELRY STORE

Pures Design

SEEING Jewelry Store
© Xiaokai Zhang

INTERIORS DESIGNERS
Pures Design

DESIGN PERFORMER
Hongda Lu, Chengcheng Feng

SPACE DESIGNER
Tianyu Xiong, Xiaokai Zhang

MANUFACTURERS
Ugan Concept

PHOTOGRAPHS
Xiaokai Zhang

AREA
270.0 m2

YEAR
2019

LOCATION
Renhe Spring International Plaza, Chengdu, Sichuan, China

CATEGORY
Interior

SEEING Jewelry Store
© Xiaokai Zhang

Text description provided by architect.

Jewelry represents time and witnesses stories. In this project, we cooperated with SEEING JEWELRY, hoping to convey a space that contains both the beauty and stories to the customers.

LESS DISTRACTION; MORE CONVERSATION

SEEING JEWELRY owns a lot of artistic works of many famous jewelry designers.

SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang

It emphasizes on the special story of each work thus the jewelry itself would have some deep meaning.

To achieve this story-function, we divided the whole space into two floors. The first floor is designed for hall and video studio.

SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang

The hall can be taken as the buffer area. A solemn atmosphere can be created due to the concrete cantilever- structured stairs and the tender light from the ceiling.

Customers can enjoy themselves in this space without much distraction. The domed roof church gives the designing idea of the second floor.

SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang

Decorated with an arched-shaped ceiling, the space feels much higher and also obtains some religious ceremonial sense. Extensive hickory grille is used, together with long pile carpet.

The above constructed a comfortable environment that can lead the customers into the story of each jewelry

SHAPE OF THE STORY

Jewelry contains story while space contains jewelry.

SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang

We built a Church, hoping the space can lead customers to hearing those moving stories.


SEEING Jewelry Store
© Xiaokai Zhang


SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang


SEEING Jewelry Store
© Xiaokai Zhang
SEEING Jewelry Store
© Xiaokai Zhang


SEEING Jewelry Store
Plan
SEEING Jewelry Store
2F Plan


SEEING Jewelry Store
Elevation

Pure's Design Studio 朴开十向设计事务所
T +86 18171380901
Pure's Design Studio 朴开十向设计事务所
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