Plazma Architecture Studio

Shoe Gallery

Shoe Gallery
© Leonas Garbačauskas

MANUFACTURERS
Ceramiche Refin

PHOTOGRAPHS
Leonas Garbačauskas

AREA
500.0 m2

YEAR
2014

LOCATION
Gedimino prospektas 9, Vilnius 01110, Lithuania

CATEGORY
Store

Text description provided by architect.

A multi-brand footwear store Shoe Gallery is located in a modern retail centre, which has inhabited a historic building in the central part of Vilnius, Lithuania.

Shoe Gallery
© Leonas Garbačauskas
Shoe Gallery
© Leonas Garbačauskas

The store is divided into two zones that are based on the L-shaped premises: the main display space which is positioned in front of the entrance and the additional display areas straight off the corner. The space in the first-plan of the store hosts the main footwear exposition.

The new collections are placed on the display units that are designed to function as podiums.

Shoe Gallery
© Leonas Garbačauskas
Shoe Gallery
© Leonas Garbačauskas

This zone can be perceived as an actual shoe gallery, just like the title of the store suggests. The space is highlighted by using custom-made luminaries that the interior architects designed for this project in particular.

The rest of the space, positioned in the far-away corner offers display space for the standard footwear exposition. One of the main goals of the interior architects was to make the store work well in terms of function both for the retailers and the customers.

Shoe Gallery
© Leonas Garbačauskas
Shoe Gallery
© Leonas Garbačauskas

For this reason a custom modular exposition system was created: original wall-fixed and free-standing modular systems were designed using standard retail furniture fittings.

Also, footwear brand logos that are suspended from a profile that follows the entire perimeter of the store provides a subtle division between the product brands.

In addition, the construction elements of the building are integrated into retail equipment, which offers even more display space as well as precious wall surface for placing the mirrors. These units are decorated in black ceramic tiles.

Shoe Gallery
© Leonas Garbačauskas
Shoe Gallery
© Leonas Garbačauskas

Project architects wanted to challenge the common perception of a standard footwear store as a merely functional and neutral retail space. This concept stands out in the details. Concrete, metal, wall panelling, glass, ceramic tiles, wallpaper – the wide spectrum of materials used in the project helps create a sense of dynamics.

The concept was taken further by designing custom wallpapers. The pattern of the wallpapers is also used for decorating the glazed partitions. The geometry-inspired, mid-century colour-themed wallpapers and fitting zones as well as the yellow-metal modular display system makes a visit to a standard footwear store feel like a funky fashion experience.


Shoe Gallery
Section


Shoe Gallery
Floor Plan

Plazma Architecture Studio
T +370 612 23170
Plazma Architecture Studio
T. Ševčenkos g. 16A, Vilnius, 03111 Vilniaus m. sav., Lithuania