Harmonic Trend [L]

Maher Store

Maher Store
Floor Plan

MAHER STORE

Harmonic Trend [L]

CONSTRUCTION COMPANY
Harmonic Trend [L]

ARCHITECT IN CHARGE
Ali Hamidi Moghadam

ASSOCIATE
M. Sajad Ghaderi, Yasna Izadi, Kamran Navayi, Hasan Asnavandi, Irsa Khaleghi

MODEL
Mahya Zeyneddin

DIAGRAM
Mohamad Hosein Rahimian

PHOTOGRAPHS
Hamed Badami

BUDGET
32000 USD

AREA
110.0 m2

YEAR
2016

LOCATION
Hamadan Province, Hamedan, Buali Sina Square, Iran

CATEGORY
Store

Maher Store
Floor Plan

Text description provided by architect.

PROJECT SUBJECT
Interior design and reconstruction of “MAHER” women’s apparel (clothes – dresses) store, which is a part of a fine 40 years old building. MAHER store has been in Hamedan for more than 60 years.

LOCALITY (LOCATION IN CITY)

This building is located next to the circle, which houses the mausoleum of late BOO ALI SINA a well- known doctor and philosopher. This location is a tourist attraction. City dwellers and tourists are wondering around in the area for shopping or otherwise. This point has been a main source for the design idea.

Maher Store
Floor Plan
Maher Store
Floor Plan

DESIGN DESCRIPTION

Design has been formulated in such a way in which store’s internal space is a continuation of city’s space and impact of the city is felt in the store.

In fact, if the commercial application of the store is removed, still it could be a proper space for people to wondering around the city and could be taken as a part of city. .

The experience and memory of a space whether commercial or otherwise motivates people to go back to space, for shopping or entertainment

HUGE STAIRCASE, ALIGNED WITH CITY

There was a balcony inside the building, which was demolished during the reconstruction, due to structural problems. This created a space with 5.5 meters height. We placed the staircase in this space as an independent object.

Maher Store
Floor Plan
Maher Store
Floor Plan

This object (staircase) is independent, with 50 cm distance from the walls of the main building. The staircase has created diverse spaces with various applications within 5.5 meters height. People could walk through the stairs, which goes through store’s glass showcase, stop at landings of it and look around. They could also stop at the last landing, which is a kind of a balcony.

SHOWCASE, A PLACE FOR PEOPLE TO GO THROUGH NOT MANNEQUINS 

Usually, mannequins placed in the showcase to attract people, and customers to the store. However, in MAHER store, mannequins are not placed in a showcase and instead people see some walkers who go through, stop or even sit in the showcase.

People from outside watch those inside and those inside watch them outside. In a way, mannequins and people have taken each other place. In MAHER store, people who go through staircase in the showcase are visible and attracting people from outside not the dressed mannequins. This feature gives a distinctive position to the MAHER store, as mannequins have scattered throughout store.

Maher Store
Floor Plan
Maher Store
Floor Plan

In this design project, a social topic is addressed and a social expression, evaluation and interpretation of mannequin-ism are done via architectural space.

INNER SPACE SKIN (MAMBRANE)

An independent inner space skin, coordinated with old building’s walls is created in the main space of the building with 5.5 meters height. This is an integral membrane, which covers floor, walls and ceiling and its form and texture are integrated with Persians patterns in a nostalgic way.

Maher Store
Floor Plan
Maher Store
Floor Plan

In relation to the organizing volume of huge staircase, diversified and attractive spaces are created (in every turn 0f 360 it happens frequently). Depths, shades and repetitions in the texture, creates a particular space which promotes the space potential and people desire for shopping and converts it to a desirable space for wondering around and entertainment.

SUPPORT AND SERVICES ALLOCATION

Fitting room is located at the top of the huge staircase, on a last landing as an attached box with a triangle base. Services and storage spaces are separately located on the store’s ground floor.

Maher Store
Floor Plan
Maher Store
Floor Plan

HANDRAILS AND REGALES, AN INTEGRATED AND CONTINUOUS STRUCTURE

Staircase’s handrails and landings end up to regales and dress hanging location, which make an independent, continuous and integrated structure, while each as an separate object has its own structure and configuration. 

Either at the top or on the ground floor, all of them are integrated and continuous pipes, which are running at 50 cm distance from the staircase and main membrane.

Maher Store
Floor Plan
Maher Store
Floor Plan

A CENTRAL COLUMNS

We did not try to hide that column and we approached it as an added element in general space design and in contrast with ... ceiling. In addition, it was a major factor for laying out elements in internal zoning, circulation and directions.


Maher Store
Floor Plan
Maher Store
Floor Plan
Maher Store
Floor Plan

Harmonic Trend [L]
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