IN THE PARK
EXHIBITION GRAPHIC DESIGN
Huan Liu/Unitag Design
TEAM
Kitakami Kotaro,Yan Zhao, Fan Yang ,Mingzhu Shen
CLIENT
Zuczug [ In The Park]
PHOTOGRAPHS
Weiqiu Lin
YEAR
2019
LOCATION
1F, 6, No. 322 AnFuRoad, ShangHai, China
CATEGORY
Store
Text description provided by architect.
Zuczug is a multi-brand collective platform of new lifestyle, and the store space of “In the Park” was designed by Kooo Architects.
“In the park” was born as a concept store which not only sales produce from its own brands like Zuczug,
WHM, An Ko Rau as well as Extra one but also presents clothes, accessories, publications from the other brands they cooperated with.
“In the park” is a multi-brand selected shop. It could be imaged as a free and relaxed communication environment where can service all age people.
Studying amusement park facilities and furniture’s arrangement of clothing shop, started with the theory “opened to all equally” and “freedom and relaxation”.
Generally, show shelf is stand behind the wall vertically, which is a simple and efficient way to display produces to client.
Most of the amusement facilities in the park are arranged in different positions in irregular shapes, so children would be excited when they visited unconsciously.
Also, the produce normally will be placed in the altitude which customer easy to touch. However, variety of facilities in the park have different height, people can feel adequately the sky, air and soil.
In addition, the display desk of clothing shop only uses to present produces to client.
In comparison with slide in the park, it has a variety of shapes and playing methods, which not only becomes multi-functional but also is satisfied on the senses.
The idea of slightly messy shops space was born. Sedulously creates the irregular design on the vision, then forming a new and order space which can embrace everyone.
