Nike Pop Up Showroom
NIKE POP UP SHOWROOM
ARCHITECTS
Albert Tien, Maggie Peng
PHOTOGRAPHS
Jonathan Leijonhufvud
YEAR
2012
LOCATION
Beijing, China
CATEGORY
Shopping Centers
Text description provided by architect.
We designed an exhibition environment for the new Nike Women’s Collection to express the atmosphere of weightlessness and the ethereal.
The simplicity and scale of the three top and bottom plinths serve as a monumental backdrop for the suspended elements in between that came in and out of focus through the movement between the plinths.
Behind the three plinths is a large video projection of images from the look book that we animated to create movement.
The installation as a whole creates a strong, serene, yet warm space that allows the products to be the centerpiece.
