SET Architects

ALBUM “Bff016”

ALBUM “Bff016”
© Simone Bossi

ALBUM “BFF016”

SET Architects

ARCHITECTS
SET Architects

TEAM
Lorenzo Catena, Onorato di Manno, Andrea Tanci

PHOTOGRAPHS
Simone Bossi

YEAR
2016

LOCATION
Foro Buonaparte, 14, 20121 Milano, Italy

CATEGORY
Temporal Installations

Text description provided by architect.

ALBUM “Bff016” has been declared the winning proposal of Exhib-it!, a competition promoted by Florim4Architects. 

It will be on display during the Milanese Design Week inside the central flagship store of Florim, a world leader in ceramics.

ALBUM “Bff016”
© Simone Bossi
ALBUM “Bff016”
© Simone Bossi
ALBUM “Bff016”
© Simone Bossi

The proposal was awarded by a jury comprised of Odoardo Fioravanti (industrial designer), Ippolito Pestellini Laparelli (OMA/AMO), and Amelia Valletta (Domus Academy) (among other members).

The installation consists of photographs of the Azerbaijan Pavillion of EXPO 2015, which was realized with ceramic products of Florim.

ALBUM “Bff016” is an essential object composed by two elements: a steel free-standing structure, which can be infinitely reproduced, and juta black cloth, which is durable and biodegradable.

ALBUM “Bff016”
© Simone Bossi
ALBUM “Bff016”
© Simone Bossi

The steel frame is based on modular elements that are easy to assemble thanks to a bolt-less system that allows maximum flexibility.

The juta cloth wraps the structure delineating five distinct exhibition areas; ten photographs are distributed among these spaces.

The black cloth gives rise to a chequered pattern, which consists of a modular grid of 1 square-meter spaces.

ALBUM “Bff016”
© Simone Bossi
ALBUM “Bff016”
© Simone Bossi
ALBUM “Bff016”
© Simone Bossi

Thus, the cloth serves not just as a discreet background for the photographs but also as a tool to highlight the value of the images.

ALBUM “Bff016” is much more than a simple showcase: it does not impose itself on the content but gives it value and conveys it with great elegance.

The installation, which is located in the vicinity of the flagship store’s windows, stimulates and attracts visitors allowing for a fluid circulation within the exhibition space.

ALBUM “Bff016”
© Simone Bossi
ALBUM “Bff016”
© Simone Bossi

The wings created by the steel free- standing structure and the juta cloth generate diverse paths and ways to interact with the space. The spotlight points at the concept of art fruition.


ALBUM “Bff016”
Diagram
ALBUM “Bff016”
Details
ALBUM “Bff016”
Diagram
ALBUM “Bff016”
Plan


ALBUM “Bff016”
Diagram
ALBUM “Bff016”
Diagram
ALBUM “Bff016”
Diagram
ALBUM “Bff016”
Diagram

SET Architects
T +39 06 79841823
SET Architects
Via della Stazione Ostiense, 27, 00154 Roma RM, Italy